XBOX
Visualizing a next generation social gaming platform.
Executive engagement on a human-centered product strategy.
I led an IDEO design team of Human Factors researchers, Interaction Designers and Communication Designers in an exploration of the future of the XBOX platform. Extensive research in 3 countries was synthesized into 7 themes for differentiation. Each of these themes was explored in a workshop format with Microsoft executives.
The team developed an innovative set of deliverables to increase executive engagement with research findings and follow-on brainstorming.
We created a deck of cards to help executives engage with our user segmentation.
Workshop materials provided an actionable structure for ideation and concept development.
Our final presentation book allowed executives to socialize the work across the organization through informal conversations.
