I’m Matthew Beebe. Strategic design partner to ambitious founders.
Sounding board, sparring partner, and sharp critic. I push back on a direction when warranted, then double down when a call is made.
I distill a direction to its essence and generate alternatives fast — so we learn from artifacts instead of arguments.
I can lead design and roll up my sleeves — strategy, product, marketing, research, writing. I have experience taking ideas from whiteboard to working by collaborating with engineers, PMs, and founders.
Case Studies
Numenor
Brand identity and marketing site for an AI company building tools for hard-goods manufacturers.
Brand identity and marketing site for Numenor — an AI-driven engineering change management platform for companies that make physical products like cars. Engineering redlines as visual system, animated, scroll-driven HTML site, and custom brand guidelines handoff site. Two months from brief to ship.
Rootstock
Brand identity and marketing for an online farmer’s market.
Brand, ecommerce, and marketing for Rootstock — a regenerative food brand founded by my wife. From naming and logo through packaging, Shopify migration, yard signs, and newsletter. Many hats, moving quickly with founders, customers, and a remote operations and engineering team.
WebOS
Pioneering mobile touch operating system from concept to launch.
Pioneering work on Palm’s webOS — the mobile touch platform that influenced subsequent mobile design. Senior Interaction Designer leading design across Calendar, Memos, Tasks, Music, Camera, Videos, and Photos. I worked shoulder-to-shoulder with engineers — an approach to design-and-engineering integration I still bring to startup work.